Benefits Of Advertising
Advertising is the most important tool
in the marketing of products and services. Companies all over the world
universally accepted this fact. The expenses on advertising are
considered to be a profitable investment that reaps profits both in the
long and short run. Businesses that keep on advertising regardless of
rise or fall in the economic times get a competitive advantage over
those that cut their ad budgets. There are many benefits of advertising
which include:
1.Information to the customer.
Advertisement about new products keeps the customer informed about the
new developments in the industry. They help to provide them information
regarding the newly launched products.
2.Takes care of customers.
Advertising takes care of customers. It helps in holding on to the
loyal customer, decreasing the number of lost customers and enlisting
new customers. Thus the overall effect of advertising is increase in
the number of customers that will gradually become loyal to the product.
3.Improves the sale of product.
Advertising facilitates a noticeable increase in the sale of the
product. It thus helps reduces per unit cost of the product and help
the businesses to earn profits.
4.Alters the attitudes of people.
An effectual advertisement results in a swift change in the attitudes and habits of the people.
5.Direct communication.
In earlier days customers believed on the opinions of retailers, when
making the purchases of products. With the rapid spread of media and
advertising to every nook and corner of the world, people have become
aware of the various products that are available in the same category
and the freebees and benefits of purchasing them. So the companies or
manufacturers are able to communicate their message directly to the
customers.
6.Increase employment.
Advertising is a
complicated task and a lo\t of people are involved in the making of an
advertisement. Research team, design team and many other people are
required to make and deliver it. So, advertisements generate employment
for a lot of people.
7.Economic progress.
Advertising increases sales, employment and profits. The overall effect
of all this is economic progress for the nation, or more broadly for
the world as a whole.
